1 spot open in July

Your strategic growth partner from seed to scale.

Fractional CRO & Strategic Advisor helping startups unlock revenue through automating workflows, market testing, high-impact partnerships, and GTM strategy.

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"Mindy was a game changer for Eli. As our Fractional Head of Growth, she helped us sharpen our early strategy, explore revenue streams, and build key partnerships. She’s strategic, collaborative, and knows how to get things moving quickly."

Marina Pavlovic Rivas

Co-founder & CEO, Eli Health

Marina Pavlovic Rivas

Co-founder & CEO, Eli Health

Marina Pavlovic Rivas

Co-founder & CEO, Eli Health

10+ happy clients

5+ years of experiences

12+ startups supported

Trusted by many

20+ happy clients

11+ years of experience

12+ startups supported

Trusted by many

20+ happy clients

11+ years of experience

12+ startups supported

Trusted by many

Services

Building and running a startup is a lot. If chasing growth feels like a second full-time job, I can help. I work alongside founders of pre-seed to series A startups as a senior operator to shape GTM strategy, automate workflows, boost content creation, close strategic deals, and scale what’s working - faster.

Strategic Growth Planning

Start a Project

Develop comprehensive growth strategies tailored to your startup's stage, market position, and long-term vision.

Workshopping

Market Research

Competitive Analysis

+more

Strategic Growth Planning

Start a Project

Develop comprehensive growth strategies tailored to your startup's stage, market position, and long-term vision.

Workshopping

Market Research

Competitive Analysis

+more

Strategic Growth Planning

Start a Project

Develop comprehensive growth strategies tailored to your startup's stage, market position, and long-term vision.

Workshopping

Market Research

Competitive Analysis

+more

Go-to-Market Strategy

Start a Project

Build and optimize your GTM approach to enter new markets, launch products, and scale customer acquisition efficiently.

Customer Discovery

Content Strategy

Channel Prioritization

+more

Go-to-Market Strategy

Start a Project

Build and optimize your GTM approach to enter new markets, launch products, and scale customer acquisition efficiently.

Customer Discovery

Content Strategy

Channel Prioritization

+more

Go-to-Market Strategy

Start a Project

Build and optimize your GTM approach to enter new markets, launch products, and scale customer acquisition efficiently.

Customer Discovery

Content Strategy

Channel Prioritization

+more

AI Workflows

Start a Project

Implement AI agents to automate your sales and marketing workflows,freeing up your team to focus on high-impact work while accelerating pipeline velocity and conversion.

AI Agents

Lead Generation

Conversion

+more

AI Workflows

Start a Project

Implement AI agents to automate your sales and marketing workflows,freeing up your team to focus on high-impact work while accelerating pipeline velocity and conversion.

AI Agents

Lead Generation

Conversion

+more

AI Workflows

Start a Project

Implement AI agents to automate your sales and marketing workflows,freeing up your team to focus on high-impact work while accelerating pipeline velocity and conversion.

AI Agents

Lead Generation

Conversion

+more

How it works

I step in as an extension of your team to help you accelerate growth. Over 3+ months, we align your go-to-market with your business goals, unlock new revenue through strategic partnerships, and build the foundation for scalable sales. I’ll even help you plan and hire your first BD or sales lead when the time comes.

Book a Call

We start with a conversation. We’ll discuss your goals, needs, and how I can support them. This is an initial vibe check where we get to know each other and align on expectations.

Book a Call

We start with a conversation. We’ll discuss your goals, needs, and how I can support them. This is an initial vibe check where we get to know each other and align on expectations.

Book a Call

We start with a conversation. We’ll discuss your goals, needs, and how I can support them. This is an initial vibe check where we get to know each other and align on expectations.

Project Scope

Once we’ve mutually passed the vibe check, I'll conduct a founder/leader intake to get a sense of what's working (and what's not), objectives, blockers, budget, etc. We'll aligne on project scope, timelines, and deliverables.

Project Scope

Kickoff & Integration

This is where the fun begins. I'll meet the rest of the team, schedule regular cadences with stakeholders and get started on our growth plan.

Kickoff & Integration

This is where the fun begins. I'll meet the rest of the team, schedule regular cadences with stakeholders and get started on our growth plan.

Kickoff & Integration

This is where the fun begins. I'll meet the rest of the team, schedule regular cadences with stakeholders and get started on our growth plan.

FAQs

Answers to common questions to help you understand the process and how we can work together

Email Me

I'm here to help you

What is a fractional CRO?

A fractional CRO is a part-time revenue leader who helps companies build and scale their go-to-market strategy, align teams, and unlock new growth—without the cost of a full-time exec.

How do I know if we're ready for this?

What does working together look like?

What types of projects do you take on?

Do you help with hiring and team building?

How quickly can you start?

How much do you charge?

What's the minimum commitment?

How do you use AI agents in your work?

I'm here to help you

What is a fractional CRO?

A fractional CRO is a part-time revenue leader who helps companies build and scale their go-to-market strategy, align teams, and unlock new growth—without the cost of a full-time exec.

How do I know if we're ready for this?

What does working together look like?

What types of projects do you take on?

Do you help with hiring and team building?

How quickly can you start?

How much do you charge?

What's the minimum commitment?

How do you use AI agents in your work?

I'm here to help you

What is a fractional CRO?

A fractional CRO is a part-time revenue leader who helps companies build and scale their go-to-market strategy, align teams, and unlock new growth—without the cost of a full-time exec.

How do I know if we're ready for this?

What does working together look like?

What types of projects do you take on?

Do you help with hiring and team building?

How quickly can you start?

How much do you charge?

What's the minimum commitment?

How do you use AI agents in your work?

About Me

I've always been draw to the momentum and meaning behind building something from scratch.

I got my start on the founding team at Flashstock where we scaled quickly and scrappily, eventually leading to an acquisition by Shutterstock. That experience taught me how to thrive in ambiguity, build what doesn’t yet exist, and drive growth with both speed and intention.

Today, I work as a fractional Chief Revenue Officer, partnering with high-impact startups that are ready to scale. Whether you’re validating a new market, launching a sales motion, or building a revenue engine from the ground up, I help connect the dots between vision and execution.

I’ve worked across sectors—tech, wellness, marketplaces, and femtech—with founders who are pushing boundaries and solving meaningful problems. My approach blends sharp commercial instincts with a deep respect for the customer, the mission, and the messy middle of growth.

Because scaling a high-impact business isn’t just about numbers. It’s about momentum, alignment, and building systems that last—without losing sight of why you started.